The Joslin Affiliate Logo
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The mark used by Joslin’s Affiliate programs is an extension of the Joslin brand mark. The Affiliate mark provides an important visual connection between Joslin/Boston and the nationwide network of affiliates, and among the many affiliates themselves.
Patients and referring physicians live in a highly mobile and information-rich environment. A standardized brand mark enables all members of our nationwide network to be immediately recognized—either through contact with an institution, a CME program, a public relations program or national and regional advertising.
Each Affiliate logo is created by adding to the Joslin brand mark an identifying “tagline.” This tagline consists of the phrase “Affiliate at” plus the name of your institution.
There are strict policies regarding the composition, font and color of Affiliate logos. These policies are detailed in both Communications Essentials for New Joslin Affiliates and Standards for the Joslin Affiliate Logo. Right click here to download the Standards manual.
Both manuals also contain instructions on how to create a logo and output the logo in the variety of digital formats you may need.
If you need help in creating a logo or a suite of logo formats, please email Jeff Bright in Joslin Communications or call 617-735-1957.
